Furniture Forum gearing up for rapid growth & expansion plans.
Furniture Forum
Furniture Forum is an online furniture retailer based in Sydney, Australia. Furniture Forum is an online furniture retailer based in Sydney, Australia. Furniture Forum is an online furniture retailer based in Sydney, Australia. Furniture Forum is an online furniture retailer based in Sydney, Australia.
Challenges
Furniture Forum was struggling with a very low conversion rate and an unnecessary amount of email enquiries from customers who were unclear about the delivery information. The client had started investing in Meta advertising although the ad traffic bounced quickly off the site due to a disconnect from the ad creative to the dated website.
The goal for this project was not only to rebrand but to completely re-design the website with the customer in mind. We wanted to make sure customers were able to find the information they required when looking to purchase a $900+ piece of furniture.
New Website Key Features
Setting up sibling swatches linking products of the same design
Adding advanced filters to collection pages
Clearly outlining dimensions, materials & specifications on each product page
Adding a shipping calculator to each product page
Fabric swatches available for purchase
LHF & RHF chaise side lightbox
Theme sections ready for tactical sale events
Custom promotional announcement under each product on collection page
Covet App UGC carousel on each product page
Incentivised customer reviews app setup and configuration
Setting up sibling swatches linking products of the same design
Adding advanced filters to collection pages
Clearly outlining dimensions, materials & specifications on each product page
Adding a shipping calculator to each product page
Fabric swatches available for purchase
LHF & RHF chaise side lightbox
Theme sections ready for tactical sale events
Custom promotional announcement under each product on collection page
Covet App UGC carousel on each product page
Incentivised customer reviews app setup and configuration
Performance Highlights
• 20% uplift in customers reaching checkout
• AOV new customers grew by 11%
• The returning customer rate grew 12%
• Online store revenue grew by 19%, showing more people wanting to shop online (app still had growth, but the online store had more growth for that quarter)
• The old site wasn’t mobile first but mobile conversion increased by 21% (it was purely made for desktop)
• 20% uplift in customers reaching checkout
• AOV new customers grew by 11%
• The returning customer rate grew 12%
• Online store revenue grew by 19%, showing more people wanting to shop online (app still had growth, but the online store had more growth for that quarter)
• The old site wasn’t mobile first but mobile conversion increased by 21% (it was purely made for desktop)
