Premium Shopify stores that actually convert.
A boutique Shopify studio for founder-led fashion and beauty brands who want beautiful design and serious conversions.
You've built the audience. I build the store to match. With a background in performance marketing, UX and front-end development, I design, build and optimise Shopify sites that look premium and are built to convert.
One very fussy specialist, obsessed with the details that drive results.
No account managers. No offshore handoffs. No work passed to a junior. You get me, the strategist, designer and developer in one, across every last detail. I take on a limited number of projects at a time, so your brand gets my full attention.
In good company
“We came to STUDIO FUSSY when we were in need of a facelift for our beauty brand. We already felt we had a pretty strong website that converted well but we knew we needed some tweaks and a bit of a glow up to really capture our true brand identity. In just one week Maddie was able to bring this vision to life, adding website functionality we never knew we needed. So grateful for Maddie's work and time and would absolutely recommend her!
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“I couldn’t be happier with the website Studio Fussy built for us at Chillé. From start to finish, Maddie exceeded all my expectations. Maddie took the time to truly understand my vision and transformed it into a beautifully designed, user-friendly site. Throughout the process, she was communicative, responsive, and dedicated to making sure everything was perfect.
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“May was crazy! We almost hit $200,000 in sales, which is absolute madness. That’s 85.56% growth!!! This website & rebrand has been game changing!!
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“Working with Maddie at STUDIO FUSSY was an absolute pleasure. She’s professional yet approachable and friendly, and it’s clear she’s both passionate and highly experienced in website development. She pays attention to the small details - which is so important when every conversion counts - because those details really add up.
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“LM killled it in June and I think the website was definitely a big help and I wanted to thank you so much again for the work you did on site! It was the first sale activation we’ve done where we had a continued uplift of sales post day one of launching and I think website was big factor.
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“The site is looking amazing!! I can already see how much more elevated and cohesive everything feels. The layout, flow, and UX updates make such a difference, and I love how clean it looks on mobile.
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“We worked with Studio Fussy on updating our E-Comm capability and user experience, and from brief to completion, I was so impressed with the quality and style of Maddie's work. As soon as the project was completed we saw an immediate uplift in our results.
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“Mads was instrumental in the successful launch of our new Shopify Plus websites. She's a clear communicator and is very confident handling all aspects of Shopify apps! I'd highly recommend working with her.
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“Working with Maddie and Studio Fussy has been an absolute game-changer for our brand. Her attention to detail is next-level, and she went above and beyond to ensure every element was thoughtfully designed and optimised for our customers.
We couldn’t be happier with the result and highly recommend Maddie to anyone looking for a seamless, strategic, and stunning website build!
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“Working with Studio Fussy has been a dream! Maddie did such an amazing job at our website rebuild and I would recommend her to any business. She's your secret weapon!
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“We loved working with Mads from FUSSY. We had a very particular vision going into this project and Mads was able to execute a beautiful, responsive and conversion optimised site for us and our customers. Her attention to detail and aesthetic style is second to none and was a stand out for us. We've already seen a higher conversion rate and have had such wonderful comments on the new look.
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“Just reaching out to say both congrats and thank you! The Better Shop looks amazing and is being very well received by our customers.
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Faqs
What kind of brands do you work with?
Mostly founder-led fashion, beauty & lifestyle brands who are serious about levelling up their online presence. If you care about aesthetics and performance, we'll get along.
Is it really just you?
It really is. I'm Maddie, the founder and fussy one behind Studio Fussy. That's the whole point. You work directly with the person building your site, who cares about your brand and is across every detail. No account managers, no handoffs, no lost in translation.
How long does a project take?
It depends on the service. A one-week intensive levels up your existing site fast, while a full rebuild usually takes around three weeks. Got a launch date in mind? Let's map it out together.
Are your sites custom or theme-based?
I specialise in premium theme-based builds. It's the sweet spot: the flexibility, performance and polish of a high-end theme, without the price tag and hard-coded headaches of a fully custom site. With the right strategy and CSS tweaks, it can look just as unique and perform faster than many custom builds.
What should I expect to invest?
It depends on scope, but as a guide: audits start at $750, one-week intensives are $6,950, and full rebuilds start from $15,000. On our discovery call I'll recommend the option that makes the most sense for you. No guesswork, no jargon.
Do you offer training and support after launch?
Yes. Every project comes with a personalised training session and handover, so you and your team can confidently run the site day to day. Many clients also stay on for ongoing optimisation, because a good site should keep evolving as your brand grows.