Premium Shopify stores that actually convert.
A boutique Shopify studio for founder-led fashion and beauty brands who want beautiful design and serious conversions.
You've built the audience. I build the store to match. With a background in performance marketing, UX and front-end development, I design, build and optimise Shopify sites that look premium and are built to convert.
One very fussy specialist, obsessed with the details that drive results.
No account managers. No offshore handoffs. No work passed to a junior. You get me, the strategist, designer and developer in one, across every last detail. I take on a limited number of projects at a time, so your brand gets my full attention.
In good company
“We came to STUDIO FUSSY when we were in need of a facelift for our beauty brand. We already felt we had a pretty strong website that converted well but we knew we needed some tweaks and a bit of a glow up to really capture our true brand identity. In just one week Maddie was able to bring this vision to life, adding website functionality we never knew we needed. So grateful for Maddie's work and time and would absolutely recommend her!
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“I couldn’t be happier with the website Studio Fussy built for us at Chillé. From start to finish, Maddie exceeded all my expectations. Maddie took the time to truly understand my vision and transformed it into a beautifully designed, user-friendly site. Throughout the process, she was communicative, responsive, and dedicated to making sure everything was perfect.
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“May was crazy! We almost hit $200,000 in sales, which is absolute madness. That’s 85.56% growth!!! This website & rebrand has been game changing!!
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“Working with Maddie at STUDIO FUSSY was an absolute pleasure. She’s professional yet approachable and friendly, and it’s clear she’s both passionate and highly experienced in website development. She pays attention to the small details - which is so important when every conversion counts - because those details really add up.
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“LM killled it in June and I think the website was definitely a big help and I wanted to thank you so much again for the work you did on site! It was the first sale activation we’ve done where we had a continued uplift of sales post day one of launching and I think website was big factor.
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“The site is looking amazing!! I can already see how much more elevated and cohesive everything feels. The layout, flow, and UX updates make such a difference, and I love how clean it looks on mobile.
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“We worked with Studio Fussy on updating our E-Comm capability and user experience, and from brief to completion, I was so impressed with the quality and style of Maddie's work. As soon as the project was completed we saw an immediate uplift in our results.
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“Mads was instrumental in the successful launch of our new Shopify Plus websites. She's a clear communicator and is very confident handling all aspects of Shopify apps! I'd highly recommend working with her.
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“Working with Maddie and Studio Fussy has been an absolute game-changer for our brand. Her attention to detail is next-level, and she went above and beyond to ensure every element was thoughtfully designed and optimised for our customers.
We couldn’t be happier with the result and highly recommend Maddie to anyone looking for a seamless, strategic, and stunning website build!
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“Working with Studio Fussy has been a dream! Maddie did such an amazing job at our website rebuild and I would recommend her to any business. She's your secret weapon!
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“We loved working with Mads from FUSSY. We had a very particular vision going into this project and Mads was able to execute a beautiful, responsive and conversion optimised site for us and our customers. Her attention to detail and aesthetic style is second to none and was a stand out for us. We've already seen a higher conversion rate and have had such wonderful comments on the new look.
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“Just reaching out to say both congrats and thank you! The Better Shop looks amazing and is being very well received by our customers.
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Faqs
What kind of brands do you work with?
Founder-led fashion, beauty and lifestyle brands who care as much about how the site looks as how it performs.
Will I actually be working with Maddie?
Yes! Every project runs through me from strategy to design, and I only bring in a trusted Shopify developer for custom dev when a build genuinely calls for it.
How long does a project take?
Depends what you need. A One Day Intensive knocks out focused fixes fast. A One Week Intensive gives your existing site a full glow up in five days flat. A full rebuild usually runs a few weeks. Got a launch date in mind? We'll map the timeline around it.
Are your sites custom or theme-based?
Premium theme-based, and that's by design. It's the sweet spot: all the flexibility, speed and polish of a high-end theme, without the price tag or the headaches of custom code. With the right strategy and detail work, it looks just as unique and loads a lot faster than most fully custom builds.
What should I expect to invest?
Depends what you need, but here's the shape of it.
Not sure where to start? A $280 strategy call gets you straight talk and a clear plan.
Need fast, focused fixes? The One Day Intensive is $1,500.
Ready for a glow up? The One Week Intensive is $7,500*
Larger projects are scoped on request.
*Not all brands qualify for a one week intensive.
Do you offer training and support after launch?
Always. Every project wraps with a personalised training session, so you and your team can run the site confidently without waiting on me for every small change. Plenty of clients stay on for ongoing optimisation too, because a good site should keep evolving as your brand does.