Hey I'm Maddie. I might be the martini loving, detail obsessed Shopify expert that you've been searching for...

Unlike most Shopify agencies, I don't come from a background in complex web development, custom solutions & overpriced hard-coded builds that take 6 months to build and 1 small bug to break. I come from a career in digital marketing, paid media & e-commerce...

Let's get into a little backstory, shall we?

8 years ago I worked in-house for a Australian based global ecommerce brand. I was the one who was updating the website, uploading new products, prepping for sales posting blogs & changing the banners & campaigns weekly. Back then an e-commerce manager title as such didn't exist; but it was the part of my job that I really loved for over three years. The only problem was the site was a custom build that was slow, required 3rd party developers and was really difficult to update...

Then in 2021 I worked for an ad agency and noticed that I was running huge meta campaigns for clients spending upwards of $75,000 per month; all leading to a website that was hard to navigate, didn't showcase best-sellers, was impossible to filter & was over all just a complete hot mess. I was baffled that so many small ecommerce brands were spending so much money driving customers to a websites with a terrible user experience, low conversion rate or desktop optimised site...

It was at that moment I realised I much preferred optimising navigation menus over meta campaigns; and that's when Studio Fussy was born!

Now I've worked with ad agencies & brands around the world to help improve their (and their client's) online experiences so their marketing ROI is high and they can scale with ease.