I design, build and optimise Shopify stores for founder-led fashion, beauty & lifestyle brands who want a site that looks as good as their product, and actually sells.

I started Studio Fussy after years working in-house and inside agencies, where I kept seeing the same thing. Brands with beautiful products and real audiences, held back by clunky websites, messy back-ends, and developers who didn't really understand ecommerce. So much money going into ads and content, all pointing at sites that quietly lost the sale. I knew there was a better way to do it, so I built it.

My background is a bit of an unfair advantage. I've worked across performance marketing, UX and front-end development, so I don't just make things look pretty. I understand how customers actually think, move and buy, and I build every site to convert. The filters, the swatches, the navigation, the product pages. The details most people skip are exactly where the results live, and they're the things I obsess over.

The part I'm proudest of is that it's just me. When you work with Studio Fussy, you get me from start to finish. No account managers, no offshore handoffs, no work quietly passed to a junior. You work directly with the person who cares about your brand and is across every single detail. I take on a limited number of projects at a time, so you get my full attention, not a place in a queue.

I specialise in premium theme-based builds, which is the sweet spot. You get the flexibility, performance and polish of a high-end theme, without the price tag and hard-coded headaches of a fully custom site. It's fast, built to convert, and easy for your team to run day to day.

Most of my clients are founder-led fashion, beauty & lifestlye brands who've built the audience and the product and just need the site to catch up. Some come to me for a one-week intensive to level up fast, others for a full rebuild to launch a new era of their brand. I've been lucky enough to work with names like Chillé, Summi Summi, Isabelle Quinn, Ficifolia, Grace Loves Lace, Balter and Motorino, and there's nothing I love more than watching a brand's numbers climb after we've done the work.

If your site isn't doing your brand justice, let's fix that. Come find out what the fuss is about.