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What we do

I design, build and optimise Shopify stores for founder-led fashion, beauty & lifestyle brands. Beautiful to look at, built to sell. Here's how we can work together.

Strategy Call

1:1 With Maddie ($280+GST)

A focused 90-minute session to talk through your Shopify related questions, website pain points, apps, launch plans or whatever ecommerce challenge you’re currently trying to solve.

Fussy B*tch Audit

Audit + Action Plan ($550+GST)

A live 1:1 deep dive into your site plus a clear action plan. What to fix, why, and where to focus next. The perfect starting point if you're not sure what's holding your conversions back.

One Day Sprint

High-Impact Implementation ($1,500+GST)

One day dedicated to optimising your website with a pre-agreed list of high-impact UX & site improvements + training. Often utlised in preparation for a sale, campaign or new collection launch.

Intensive Glow Up

Most Popular ($8,000+GST)

A new website in a week. Strategy, premium design, conversion-led UX, navigation, filters, metafields and app setup, using one of our go-to premium Shopify themes. Fixed scope, fixed timeline, no fuss.

The Full Fuss

The All In Rebuild

The strategic rebuild and launch for a new era of your brand. Deep research, a full theme redesign, and an AOV engine built to scale. Over a focused four-week block. Scoped on request.

Taking the fuss out of all things Shopify

Strategy, Research & UX

Research into your customers, competitors and the journey that turns visits into sales.

Theme design & development

Built or rebuilt on a premium, proven theme, styled to your brand and easy to run in-house.

Product organisation

Product types, collections, filters, metafields, swatches and complete-the-look, so customers find what they want.

Content population & merchandising

I populate the products, imagery and copy most agencies hand back to you. Done for you.

App integrations

Reviews, loyalty, quizzes, subscriptions and more, installed clean and styled to look native.

AOV & retention

Bundles, cross-sell, upsell and free-shipping thresholds that make every order worth more.

Backend optimisation

Store settings, checkout, shipping and all the behind-the-scenes configuration set up properly, so everything runs smoothly.

Launch & go-to-market

Go-live and launch-day support, plus a 1:1 training session and handover, so your team can run it confidently from day one.

Prime Skin

Prime Skin

Moving off a clunky custom build onto a premium theme, for a site that's easy to manage, beautiful on mobile, and built to encourage bundles, with ongoing support for every...

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Printebebe

Printebebe

A ground-up rebuild for a timeless children's label, swapping a glitchy custom site for a bespoke, feminine store built to scale.

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