/ˈfʌsi/ adjective
Obsessed with the details that drive results
A Shopify design, development and optimisation studio for fashion-forward, detail-driven brands.
“I couldn’t be happier with the website Maddie built for me at Chille. From start to finish, she exceeded all my expectations. Maddie took the time to truly understand my vision and transformed it into a beautifully designed, user-friendly site. The attention to detail, smooth functionality, and overall aesthetic is exactly what I wanted. Throughout the process, she was communicative, responsive, and dedicated to making sure everything was perfect. I’ve already received so many compliments on the site, and I’m thrilled with how it turned out. Thank you, Maddie, for your incredible work.
”
“The site is looking amazing!! I can already see how much more elevated and cohesive everything feels. The layout, flow, and UX updates make such a difference, and I love how clean it looks on mobile.
”
“We worked with Studio Fussy on updating our E-Comm capability and user experience, and from brief to completion, I was so impressed with the quality and style of Maddie's work. Maddie's communication and updates were super clear and often additional recommendations beyond our scope were made as she worked through the update. As soon as the project was completed we saw an immediate uplift in our results. I'd highly recommend working with Maddie to anyone looking to improve their E-Comm and UX capabilities.”
”
“Mads was instrumental in the successful launch of our new Shopify Plus websites. She's a clear communicator and is very confident handling all aspects of Shopify apps! I'd highly recommend working with her
”
“May was crazy! We almost hit $200,000 in sales, which is absolute madness. That’s 85.56% growth!!! This website & rebrand has been game changing!!
”
“Working with Maddie and Studio Fussy has been an absolute game-changer for our brand. She brought our new branding to life beautifully, delivering a website that not only reflects our vision aesthetically but is also built with performance and conversion in mind.
Her attention to detail is next-level, and she went above and beyond to ensure every element was thoughtfully designed and optimised for our customers.
We couldn’t be happier with the result and highly recommend Maddie to anyone looking for a seamless, strategic, and stunning website build!
”
“Working with Studio Fussy has been a dream! Maddie did such an amazing job at our website rebuild and I would recommend her to any business. She's your secret weapon!
”
“We loved working with Mads from FUSSY. We had a very particular vision going into this project and Mads was able to execute a beautiful, responsive and conversion optimised site for us and our customers. Her attention to detail and aesthetic style is second to none and was a stand out for us. We've already seen a higher conversion rate and have had such wonderful comments on the new look.
”
“Just reaching out to say both congrats and thank you! The Better Shop looks amazing and is being very well received by our customers.
”
From product organisation to app integrations, we'll take the fuss out of all things Shopify.
Our Clients
Optimise your ecommerce site
FAQs
What kind of brands do you work with?
Mostly fashion, beauty & lifestyle brands who are serious about levelling up their online presence.
If you care about aesthetics and performance, we’ll get along.
Who is your ideal client?
Our ideal client is an ambitious entrepreneur, ecommerce or marketing team that’s passionate about their product offering, eager to learn and is ready to invest in a site built both strategically, and aesthetically!
How big is your team?
It’s just me! Maddie, the founder and fussy one behind Studio Fussy.
This means you’re always working directly with the person who actually cares about your brand (and is across every single detail). No handovers, no layers of account managers, no “lost in translation.”
When a project calls for advanced custom development, I’ll bring in trusted specialist devs — but Studio Fussy always oversees the work end-to-end. Think of it like a boutique experience: small, hands-on, and fussier about your results than anyone else will ever be.
Are your sites fully custom or theme-based?
I specialise in premium theme-based builds. Think of it as the sweet spot: you get the flexibility, performance and polish of a high-end theme, without the price tag (and hard coded headaches) of a fully custom site.
With the right strategy and CSS tweaks, a theme build can look just as unique, and perform faster than many custom builds.
What is the benefit of a Shopify theme-based build?
Premium themes are built to perform. They’re fast, mobile-first, constantly updated, and loaded with features your brand can actually use (without needing a developer every time you want a small change.)
This means you can keep optimising and evolving your site in-house while still having a beautiful, conversion-led foundation that feels bespoke.
How do I know which service is right for my business?
That’s exactly what our discovery call is for. We’ll chat about where your business is at, where you want it to be, and I’ll recommend the package that makes the most sense for you.
No guesswork, no technical jargon.
What kind of investment should I expect?
Every project is scoped based on your goals & how many features, apps, products and pages your site requires.
For a new brand launching into the market, our web design packages start from $11,000+GST.
For redesigns & theme updates, our REFRESH services start from $,5000+GST and vary depending on scope, SKUS and site requirements.
How long does a project take?
It depends on the service. Quick audits and development sprints can take 1-2 weeks, while full design and development projects usually take 6–8 weeks. If you’ve got a launch date in mind, let’s map it out together!
We offer rush fees if required.
Do you offer training so we can manage the site ourselves?
Absolutely. Every project comes with a personalised training session and a handover manual, so you and your team know exactly how to update products, swap images, add new sections, or launch new collections.
My goal is to make sure you feel confident running your site day-to-day; without needing to call me for every little thing (unless you want to, of course).
Do you offer support after the project is complete?
Yes! You’ll get training and resources to feel confident managing your site, plus the option to book me for ongoing optimisation or quick ad-hoc tasks. Many clients stay on retainer because websites should evolve as your brand grows.