Website Optimisation Checklist
Give your website a glow-up that actually moves the needle. The Website Optimisation Checklist is your all-in-one framework to review and upgrade every part of your online store; so you can stop guessing and start converting.
Created by Studio Fussy, this checklist helps you:
- Audit your site step-by-step across design, navigation, product pages, cart, and checkout
- Identify what’s working, what’s broken, and what’s leaving money on the table
- Prioritise high-impact changes so you’re not wasting time on “nice-to-haves”
- Confidently hand off fixes to your team or implement them yourself
Whether you’re a brand owner looking to optimise your own store or a freelancer delivering professional audits to clients; this Google Sheet spreadsheet is simple, structured, and ready to use.
Bonus: Every purchase unlocks a secret offer for discounted 1:1 strategy calls & intensive implementation sprints.
What's included
A plug-and-play Website Optimisation Checklist covering every corner of your online store. You’ll get a structured framework with CRO checkpoints, space to track your site’s current status, assign priorities, and jot notes — so you leave with a clear action plan, not just a to-do list. Plus, a hidden bonus offer for discounted strategy calls with Mads.
Who it's for
Brand owners who want to stop leaking sales, freelancers and consultants who need a ready-to-use audit tool for clients, and eCom teams who love structure. If you’re tired of 'vibes-based' websites and want a site that actually converts, this is for you.
How to download
Once you check out, you’ll instantly receive a link to download your Website Optimisation Checklist. It’s a simple spreadsheet that works with Google Sheets or Excel; no fancy tools required. Open, duplicate, and you’re good to go.
What to do after
Work through the checklist step by step, scoring your site and flagging areas for improvement. Use the priority column to focus on high-impact fixes first, then action changes or hand them off to your dev/marketing team. And if you want expert input, unlock your secret bonus: a discounted 1:1 strategy call with Mads to go deeper.
Digital Download
This is a digital Google Sheet file that you can view, edit & fill out on your own. If you would like a more in depth website audit (with a personalised CRO action plan) completed by us, please fill out out contact form.