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Website Optimisation Checklist

$39.00 $49.00
Peppr Beauty

Peppr Beauty

A bold, lived-in beauty brand, finally matched by a site that feels as fun and unapologetic as it does.

Services

Shopify Glow Up / 7-Day Intensive

Tech & Partners

Shopify, Instafeed, Judge.Me, Moast, Custom Bundles Development

Website

https://www.pepprbeauty.com.au/

Industry

Beauty

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Overview

Peppr Beauty is redefining lived-in beauty: low-maintenance, touch-up-free essentials for effortless everyday wear. It is makeup for the on-the-go girl, the one out with her friends making messy memories, who wants to look well put together without ever looking overdone.

The brand voice is one of Peppr's biggest strengths. Bold, blunt and a little unhinged, it stands out in a beauty world that loves to keep everything polished, careful and curated. The problem was that the website did not match that energy. It was easy enough to navigate, but it felt generic and in-between, leaning too heavily on red text and beige backgrounds and losing the elevated feel the brand deserved.

Peppr came to Studio Fussy for a Glow Up: a focused sprint to give the site a facelift and take it deeper into the brand identity, without a full rebuild.

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The Challenge

Peppr had a premium theme (originally built by Presidio) and a strong brand voice, but the site was not carrying its personality. It read as somewhere between fun and elevated, without fully committing to either. The palette had become too much of a good thing, red and beige everywhere, which flattened the design and made it feel generic. The brief was clear: keep it bold and fun, but make it feel sophisticated and intentional, and never tacky.

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Focus Areas

Brand and UI refinement. Dialled the red back to a considered accent rather than the whole page, rebalanced the red and beige palette, added a favicon, and set a clear typography direction with a refined header and body font pairing.

Responsive design. Made the site render beautifully across every device, resolving the hero image and text sizing and placement that had been a constant manual fix.

Conversion-led UX. Added a USP banner, refined the add-to-cart button, added review stars to the buy box, introduced a free-shipping threshold in the cart, a currency toggle in the navigation, and built out accordions for cleaner product information.

Product and launch readiness. Designed high-converting product templates, prepared a collection page for the new product launch, and populated metafields for dynamic content and swatches.

Content and social proof. Installed and set up Tolstoy for shoppable video, MOAST, and Instafeed, bringing Peppr's TikTok and Instagram content onto the site exactly where it earns attention.

Smart strategy. Used built-in theme functionality to offload apps where possible, and mapped custom-development alternatives for quiz and bundle configuration to keep the build lean and easy to manage.

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The Result

The Glow Up gave Peppr the facelift it was after, while going deeper into the brand identity. The palette now feels intentional, the layout is bolder and more playful without tipping into tacky, social proof and UGC sit front and centre, and the whole experience is faster, more responsive and ready for the next product launch. Bold, attainable and elevated, finally in harmony.

Peppr Beauty

"We came to STUDIO FUSSY when we were in need of a facelift for our beauty brand. We already felt we had a pretty strong website that converted well but we knew we needed some tweaks and a bit of a glow up to really capture our true brand identity. In 4 days Maddie was able to bring this vision to life, adding website details we never knew we needed. Sometimes you just need an outside opinion to see things differently and bring a fresh perspective! So grateful for Maddie's work and time and would absolutely recommend her!"

Find out what the fuss is about....

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