Summi Summi’s Shopify store was reimagined to feel as considered and modern as the brand itself. We designed an image-rich, mobile-first experience that puts product storytelling front and centre, supported by intuitive navigation and conversion-focused eCommerce functionality. We wanted the site design to feel clean, minimal and sharp, and so the hand-drawn patterns on their fabrics aren't competing for attention. The result is a seamless shopping journey that feels elevated from first scroll to checkout, paired with a simplified backend that allows the team to confidently manage content and products with ease.