FAQs
What kind of brands do you work with?
Mostly fashion, beauty & lifestyle brands who are serious about levelling up their online presence.
If you care about aesthetics and performance, we’ll get along.
Who is your ideal client?
Our ideal client is an ambitious business owner or marketing team that’s passionate about their product offering, eager to learn and is ready to invest in their business.
Why do you only work with Shopify?
Because it’s the best.
Shopify is powerful, reliable, user friendly, intuitive and designed for scaling.
Are your sites fully custom or theme-based?
I specialise in premium theme-based builds. Think of it as the sweet spot: you get the flexibility, performance and polish of a high-end theme, without the price tag (and hard coded headaches) of a fully custom site.
With the right strategy and CSS tweaks, a theme build can look just as unique, and perform faster than many custom builds.
What is the benefit of a Shopify theme-based build?
Premium themes are built to perform. They’re fast, mobile-first, constantly updated, and loaded with features your brand can actually use (without needing a developer every time you want a small change.)
This means you can keep optimising and evolving your site in-house while still having a beautiful, conversion-led foundation that feels bespoke.
How do I know which service is right for my business?
That’s exactly what our discovery call is for. We’ll chat about where your business is at, where you want it to be, and I’ll recommend the package that makes the most sense for you.
No guesswork, no technical jargon.
What kind of investment should I expect?
Every project is scoped based on your goals & how many features, apps, products and pages your site requires.
A website with three products versus 300 are going to vary in how much work is required.
How long does a project take?
It depends on the service. Quick audits and glow-ups can take just a week, while full design and development projects usually take 6–8 weeks. If you’ve got a launch date in mind, let’s map it out together.
Do you offer training so we can manage the site ourselves?
Absolutely. Every project comes with a personalised training session and a handover manual, so you and your team know exactly how to update products, swap images, add new sections, or launch new collections.
My goal is to make sure you feel confident running your site day-to-day; without needing to call me for every little thing (unless you want to, of course).
Do you offer support after the project is complete?
Yes! You’ll get training and resources to feel confident managing your site, plus the option to book me for ongoing optimisation or quick ad-hoc tasks. Many clients stay on retainer because websites should evolve as your brand grows.