Chelsea Boot
What's included
A plug-and-play Website Optimisation Checklist covering every corner of your online store. You’ll get a structured framework with CRO checkpoints, space to track your site’s current status, assign priorities, and jot notes — so you leave with a clear action plan, not just a to-do list. Plus, a hidden bonus offer for discounted strategy calls with Mads.
Who it's for
Brand owners who want to stop leaking sales, freelancers and consultants who need a ready-to-use audit tool for clients, and eCom teams who love structure. If you’re tired of 'vibes-based' websites and want a site that actually converts, this is for you.
How to download
Once you check out, you’ll instantly receive a link to download your Website Optimisation Checklist. It’s a simple spreadsheet that works with Google Sheets or Excel; no fancy tools required. Open, duplicate, and you’re good to go.
What to do after
Work through the checklist step by step, scoring your site and flagging areas for improvement. Use the priority column to focus on high-impact fixes first, then action changes or hand them off to your dev/marketing team. And if you want expert input, unlock your secret bonus: a discounted 1:1 strategy call with Mads to go deeper.
Digital Download
This is a digital Google Sheet file that you can view, edit & fill out on your own. If you would like a more in depth website audit (with a personalised CRO action plan) completed by us, please fill out out contact form.